Select work done for Bing Ads Retain+Grow programs at HackerAgency after winning the business in 2014.
Worked on the pitch team and as lead Sr. Digital AD on Bing Ads email and digital campaigns - including monthly DASH newsletter, DASH program expansion, Onboarding, Reactivation.
Redesigned the Bing Ads Dash program that also became the inspiration for 2 more email programs - expanding our day to day client base at Bing. Email translated into 10 languages and combined multiple emails to increase reach by 650%.
Assisted in the Onboarding redesign effort to transform into a highly dynamic, personalized experience. In the first week it saw a 12.5% lift in open rate and a 89% lift in CTOR.
CD: Kate Kemp
ACD/CW: Mitch Branstetter
Jr. AD: Taylor Kunkel
Video: Nate Pettys, Al Gandy & Ashley Calkins